Binance AMA with team Alice

On August 12th, 2021, team Alice in the presence of Anna Norrevik, CEO, Lenny Pettersson, CMO, and Anastasia Plane, Marketing Manager, joined the Binance English telegram channel to share the latest news and updates of the project.

Zuni | Binance Angel: 👋🏻Hi chat and welcome to a special AMA with the My Neighbor Alice team!❤️ It is my pleasure to introduce to you the CEO of My Neighbor Alice Anna Norrevik, Marketing Manager Anastasia Plane and CMO Lenny Pettersson! 😁

Hi all, thank you for joining us today. Would you please introduce yourself to the chat and share a quick overview of My Neighbor Alice?

Anna Norrevik: Absolutely, hi everyone! My name is Anna Norrevik, and I’m the CEO of Antler Interactive, the game studio developing My Neighbor Alice. I’ve been 7 years in the games industry, including 5 years at Paradox Interactive, as team leader/producer for 7 expansions, and the most prominent game project at Paradox, Crusader Kings 3, released in Sept 2020.

Anastasia Plane: My name is Anastasia. I am a Marketing Manager. I am also the NFT Sales Project Lead of My Neighbor Alice, and I am working on the other gaming projects in parallel with MNA. I have an MA in Business and Marketing, a Bachelor’s degree in Logistics and Journalistic. Ex-professional athlete and gamer. I work closely with blockchain, crypto, NFT’s, and gaming and have vast experience in these fields. Happy to join Binance for this AMA!

Lenny Pettersson: Hi everyone, and great to be here today. My name is Lenny Pettersson, and I am the CMO of Antler Interactive. I have 15+ years of experience within the media & gaming industry. Before Antler, I worked 8 years as Senior Marketing Manager for the Nordic & Baltic region at Turner, a WarnerMedia company. Vast experience in launching original IPs (such as Adventure Time, Ben 10, and Powerpuff Girls) for Cartoon Network.

Project Introduction:

Anastasia Plane: Let me introduce you to our project, My Neighbor Alice

My Neighbor Alice is a multiplayer builder game where anyone can buy and own virtual islands, collect and build exciting items and meet new friends. Inspired by successful games such as Animal Crossing, the game combines the best of the two worlds — a fun narrative for regular players who want to enjoy the gameplay experience as well as an ecosystem for players who wish to collect and trade NFTs, even if they have no idea what an NFT is.

My Neighbor Alice is not just a game for blockchain players. But it is a game that plans to introduce blockchain to millions of players.

The game is aimed at the diverse gaming community, which can get easily onboarded from regular platforms. Our primary comparison line lies within the traditional gaming market, with the same players being targeted as our audience. Due to a new unobtrusive way of connecting an exciting game narrative and blockchain features, My Neighbor Alice has the potential to attract millions of gamers and an associated more significant opportunity for revenues.

And last but not least

The game is designed in a way to allow players to “own the game” by exercising power over the platform. Players also enjoy the democratic governance model based on liquid democracy and real-world inspiration rules over a DAO. 🙂

Zuni | Binance Angel: Omg, this is so exciting. I’m a gamer, and I’m kinda obsessed with Animal Crossing.

Anastasia Plane: I know, right! Those cute games are addictive 🙂

Zuni | Binance Angel: Definitely, even my Nintendo switch is Animal Crossing edition 🥰

Ok, Thank you, Anna, Lenny, and Anastasia, for that quick introduction! 👍 Let’s jump right into the first segment of today’s AMA session🥳

Q: The name MyNeighborAlice seems to be very interesting. Does it have any story behind it? Can you share us with the inspiration for approaching this name?

Anna Norrevik: Great question! The name is actually a mix of inspiration from the anime movie title “My Neighbor Totoro” and the name of the main character of the game: Alice. Alice is your Neighbor that greets you when you enter the game, gives you the introductory quests, and sells you land plots.

Also, the Scandinavian motif inspired the architecture and landscape of the game. For example, it has some inspiration from the Swedish Children’s book “Pettson och Findus.”

Zuni | Binance Angel: Amazing. Thank you for sharing this information about My Neighbor Alice, and on to our next question.🙌🏻

Q: What are the target users of My Neighbor Alice?

Lenny Pettersson: Thanks for the good question. I’d be happy to answer that😃

As already mentioned by Anastasia, My Neighbor Alice is not to be seen only as a game for blockchain players. It is first a game for a large global audience of players in general.

Through easy and intuitive onboarding, no prior knowledge about cryptocurrencies is needed.

Because of that, we compare mainly with the traditional game market and will target the same players long-term.

This is a much bigger audience than previously seen in blockchain gaming and an associated more significant opportunity for revenues.

But regarding a more defined target audience, we have analyzed the target market of the Inspiration games such as Animal Crossing. My Neighbor Alice has a broad appeal but primarily targets 18 to 39 years old with a female skew.

The project has, of course, already attracted a lot of early adopters within the Crypto community.

Zuni | Binance Angel: Thanks for sharing! I bet we have lots of audience gamers (like me😉) watching and supporting My Neighbor Alice’s every step! 🥳

Q: What is the long-term vision of ALICE for its users?

Anna Norrevik: The long-term vision for the ALICE token is to have a decentralized governance model and a game development that the DAO influences.

ALICE token holders will be invited to join the Decentralised Autonomous Organization called the Community Council.

Players will get to vote on important game proposals and issues, new NFTs, and approving NFTs created by users with the help of an NFT creator.

In addition to the decentralized parts of the game, we strive to make Alice as fun of a game as possible.

With that, we can reach a wider audience, which Lenny already mentioned above, e.g., Animal Crossing players, who might not know what blockchain can do.

Zuni | Binance Angel: Oh, I love this idea. Community participation is so important when we’re talking about decentralization👍

Anna Norrevik: Right, and we aim to create a game that introduces blockchain to millions of players who can take part in this eventually.

Zuni | Binance Angel: It’s amazing, guys, definitely games + decentralization it’s the perfect match

Ok, we are moving on to question 4.

Q: How do I get onboarded?

Anastasia Plane: I can answer this one 😉

We want to make sure it’s as seamless as possible to start playing the game for new users. Players will find guidelines and tutorials at the beginning of their journey into Alice’s world.

Players will access the game through traditional game platforms, such as Steam, by following the Alice official website and our Medium blog.

Zuni | Binance Angel: Oh ok, so gamers, if you are interested in Alice, make sure to keep your eyes on their website and Medium blog😉

On to the last question for this segment!

Q: How much does the game cost?🤔

Lenny Pettersson: I can answer that. My Neighbor Alice is a free-to-play game, meaning it will not cost anything to “purchase” it. However, through the game’s marketplace, you will be offered to purchase various in-game items to customize your avatars and virtual plots. Such as clothes, accessories, and tools.

Zuni | Binance Angel: Amazing! Thank you, Anastasia, Anna, and Lenny, for sharing your thoughts and answers with all of us. Once again, gamers, here are below links to all things My Neighbor Alice! 👏🏻

Community Questions:

Q: When will we be able to buy new Land following up Shaded Headland?

Anastasia Plane: Hey! 👋 Thank you for your question and interest in Alice’s Land Sale! We are already finalizing the needed preparation for our next Land Sale and will be happy to share it with you in our upcoming blog post! So keep an eye on our Medium and Announcement channels for those updates and also NFT Sale’s updates 😉

Q: How about the PLAY TO EARN concept? By doing a daily quest, farming, or can you describe this?

Lenny Pettersson: Thanks for a good question, and yes, My Neighbor Alice will very much be a Play to Earn game. We’ll roll out more information about this as we’re getting closer to the main launch next year, but players will long term in-game be able to earn from different gameplay features such as:

- Fishing

- Farming

As a landowner, you’ll in the future be able to earn from renting out your Land and earn yield from it through various activities. The same goes for renting out various NFTs.

Furthermore, there will be staking events held.

Q: What are the competitive advantages of your project? What advantages do you have over competitors? What would be your project secure most similar contender in the market today in terms of scalability, security, features, and adaptability?

Anna Norrevik: Hi, thank you for your question!

In my opinion, our primary feature to make our project stand out from other blockchain gaming projects is our clear focus on a target group that doesn’t know blockchain already. That is a big market, and they would benefit from playing and spending time on games from which they can get rewards in the end. We plan to make it super easy and smooth for those players to start playing and get into the game and enjoy it. No need to buy tokens just to get started. This separates us from other game projects like Axie Infinity and Decentraland.

With our experience from both the games launched at Antler Interactive and previous experience from other companies, we have learned to work with different marketing strategies to launch new IPs and attract users in the gaming ecosystem on multi-platforms.

With that said, we believe in our strengths to create a great game that has a strong and wide appeal. So please prepare to say hello to your new Neighbor, Alice:)

Q: What is your strategy to make MNA not a boring game in the future?

Anna Norrevik: Hi, thank you for your great question. We are currently hiring many people to the MNA team to make sure we have a really solid team to execute on our ambitious roadmap. We aim high with the game, planning to introduce millions to the blockchain. We’re making sure that we will have the capacity to create fun and rewarding features so that both crypto enthusiasts and regular gamers will want to stay long-term. We have many ideas for building the game, and we’re getting in some good people now.

Q: Will My Neighbor Alice be available on platforms other than Steam (for example Epic Games)? Do you plan on releasing your game to Android / iOS?

Anastasia Plane: Do you mean if we want to go mobile for Alice’s game? Well, it depends on demand. At the moment, we have Alice’s Mysterious Seed companion game that is most suitable for mobile. In this game, you can plant the seed and nurture and take care of the seed for 14 days. Upon it, you will receive a fruit or berry if you succeeded in it, which will be transferred to your wallet as an NFT and used in the Alice game.

Q: Why buy the Land in Alice game? What purpose?

Anna Norrevik: Thank you for the fundamental question. In My Neighbor, Alice, owning Land will mean that you’ll be able to landscape and sculpture your own land plot in the beautiful archipelago of Lummelunda to make it look like you desire. You can decorate it with houses, flowers, and other kinds of NFTs. Some people might want to create an amazing plot that they later can rent out to other players. Others might want to sell their plots eventually. Players will also hold on to their plot to have fun, get rewards, and hang out with friends.

Q: When Early Access?

Lenny Pettersson: We’re aiming for late August for open testing of a pre-alpha of the game. Please stay tuned for an official announcement in our official announcement channel on telegram and on our Medium blog, where you’ll find more information about when and how to access it, what to expect and how to give feedback on it.

Q: How many Alice needs to play the game?

Anastasia Plane: You will require to hold at least 1 ALICE to start playing the game. But the token will stay in your wallet, and you can use it as you wish once you register in the game.

Q: I think NFT is a really popular topic for now. What is your opinion regarding NFT?

Anna Norrevik: Hi, I like the question because we love NFTs. We love the true ownership that comes from NFTs, and the basic idea of My Neighbor Alice is to make sure that things that you create in the game can be monetized as NFTs in various ways. We want to make it feel like the Land, and things you have in Alice are truly yours unless you rent them out, of course ;)

Q: Do you have tutorial videos so we can get to know your project more clearly, or do you have a YouTube channel or something? Can you share it with us?

Anastasia Plane: Yes! We have a dedicated YouTube channel where we upload more gameplay and tutorials, guides for the game. You can also find some records from our past events and conferences there! Please, subscribe not to miss new videos 🙂 Kind team Binance will share it with you 🙂 🌸

Q: Has there been a chance to get NFT collaboration with famous brands?

Lenny Pettersson: I believe MNA has a great potential for attracting major brands. We’re currently developing our partnership program and are in talks with some interesting brands and players, so please stay tuned for more news:)

Anastasia Plane: That was the last question we are going to answer today! Thank you, everyone, 🌸

Lenny Pettersson: Thank you, it was a pleasure to be here, as always🙌😃 And thanks to everyone for all the great questions!

Venky | Binance Angel: It has been great to have you, Anastasia, Anna and Lenny, with us today to talk more about My Neighbor Alice’s business. Here are some important links for our community to follow the project.

Please do join us and follow on below links :





/team Alice

A game by Antler Interactive

My Neighbor Alice is a multiplayer blockchain builder game, where anyone can buy and own virtual islands, collect and build exciting items and meet new friends.